Chef Deb

BLOG

How to Get More Online Reviews and Increase Social Proof

October 6, 2017
How You Can Get More Online Reviews for Your Culinary Business and Increase Social Proof Chef Deb Culinary Business Coach

Reviews. Every business needs them. They will be one of the most valuable things you can use in your marketing. Why? A study showed that 68% of women and 66% of men consult online reviews and 72% of consumers say they trust online reviews as much as personal recommendations. That is saying a lot! Clearly, […]

Read More

How I Turn Prospects into Clients on a Sales Call

September 29, 2017
How to Turn Prospects into Clients Over the Phone Chef Deb Culinary Business Coach

A new contact form came through on your website, someone is interested in your culinary services! Getting a new prospect is always such an amazing feeling. It validates why you are in business. While you love getting a new prospect, maybe you don’t love the thought of having to jump on the phone and really […]

Read More

7 Awesome Newsletter Opt-ins That Are Worth Copying

August 25, 2017
7 Awesome Newsletter Opt-Ins That Are Worth Copying Chef Deb Culinary Business Coach

I love drawing my inspiration from others, especially when it comes to newsletter opt-ins on my website. These days, you have to get really creative in order to get people to give you their email address and information. No one likes spam. That’s why it’s so important for you as a culinary business owner to […]

Read More

7 Signs It’s Time to Hire a Culinary Business Coach

August 11, 2017
7 Signs It's Time to Hire a Culinary Business Coach Chef Deb

As independent business owners, it’s easy to think we got it all figured out and under control. The truth? We really don’t. When I started my first personal chef business nearly 15 years ago, I had no clue what I was doing. I had gone to culinary school and felt confident in my culinary abilities […]

Read More

Should You Be Worried about Big Meal Delivery Companies?

August 4, 2017
Should You Be Worried About Big Meal Delivery Companies? Chef Deb Culinary Business Coach

This blog post is probably long over due, because meal delivery companies have now been popping up everywhere for the last year or so. So it’s about time to address the elephant in the room – should personal chefs and those who own small, local meal delivery companies be worried about these big companies? After […]

Read More

5 Questions to Ask Yourself When Your Client Load is Low

July 28, 2017
5 Questions to Ask Yourself When Your Client Load is Low Chef Deb Culinary Business Coach and Commercial Kitchen Consulting

All businesses, including culinary businesses go through periods when numbers are a bit lower than they were last month or maybe even a few months before. Business fluctuates for many reasons depending on consumer buying behavior, the time of year, competition etc. There are many factors, but I find that for most chefs their numbers […]

Read More

How to Source Funds for Your Culinary Business on Kickstarter

July 21, 2017
How to Source Funds for Your Culinary Business on Kickstarter Chef Deb Culinary Business Coach

Have you heard of Kickstarter? If not, I’m glad you are reading this blog post because it can be a great resource to help you fund some of your food projects as a culinary business owner! Kickstarter is an international platform that uses crowd sourcing to help fund a variety of creative projects in a certain […]

Read More

This 5-Second Rule Can Help You Finally Get Stuff Done

July 14, 2017
This 5-Second Rule Can Help You Finally Get Stuff Done Chef Deb Culinary Business Coach

How could a 5-second rule change your culinary business? In a big way, actually. No, I’m not talking about the 5-second rule that if you drop food on the floor it’s still safe to eat (is it really though?). I’m talking about the 5-second rule that Mel Robbins, a commentator on CNN and a life coach and […]

Read More

Safety 101 for Personal Chefs

July 7, 2017
Meal Delivery Safety 101 for Personal Chefs Chef Deb Culinary Business Coach

The subject of safety in our clients’ homes often comes up on coaching calls with other chefs–mainly female chefs. Some of you have possibly never thought about this, but for others it is often a concern. I know that I have felt uneasy at times going to a client’s home in an unfamiliar neighborhood. This […]

Read More

A Food Entrepreneur’s Experience Getting Her Products on Store Shelves

June 30, 2017
A Food Entrepreneur's Experience Getting Her Product on Store Shelves Chef Deb Culinary Business Coach

Every month for eChef Club, I have the opportunity to interview a successful food entrepreneur to help provide some knowledge and experience to the chefs in this monthly coaching program. Each entrepreneur I interview is different. Some are personal chefs, others are caterers or specialize in selling certain artisan food products like cheese, microgreens, etc. I have […]

Read More

What are Archetypes and How Can They Help Your Brand?

June 23, 2017
What are Archetypes and How Can it Help Your Brand? Chef Deb Culinary Business Coach

Have you ever heard of archetypes? The concept has been around for awhile but it is starting to pop up again and you are seeing branding experts use them in their brand schools and training for their clients. Simply speaking, archetypes are basically personality types that define your brand’s personality type. Think of those personality quizzes […]

Read More

5 Takeaways from my June Business Planning Workshop

June 16, 2017
5 Takeaways from My Business Planning Workshop Chef Deb

If you have been following me for awhile, you probably noticed that in January I held a two-day business planning workshop and this week I hosted another business planning workshop at my commercial kitchen and office in Fort Worth, TX. This event is designed for the chefs in my coaching programs, as an opportunity to meet […]

Read More

Tips for Nailing Your Television Cooking Demo

June 2, 2017
Tips for Nailing Your Television Cooking Demo Chef Deb Culinary Business Coach

A cooking demo can be very intimidating. Bright lights beaming above your head, cameras staring at you from every angle, a teleprompter with words speeding down the screen and a ticking clock showing that you only have 30 seconds left for your cooking demo. There are a lot of reasons why chefs get some serious nerves […]

Read More

How to Create an About Page that Rocks

May 18, 2017
How to Create an About Page that Rocks Chef Deb Culinary Business Coach

We’ve all read them – an about page on someone’s website. It’s one of those essential pages that you have to include, but it is often overlooked and sometimes a complete snooze fest! I’ve seen an about page that is so long I pretty much know that person’s whole life history by the end of […]

Read More

9 Signs that You’ve Received an Email Scam

May 11, 2017
9 Signs that You've Receive an Email Scam Chef Deb Culinary Business Coach

Sadly, an email scam happens to chefs all too often. They are especially rampant during the holidays. Hopefully you are not one who has fallen prey to their deception, but sometimes an email scam is disguised so well it is easy to mistake them for a genuine prospect. Nothing is worse than getting your hopes […]

Read More

The Ugly Truths About Being a Food Entrepreneur

May 5, 2017
The Ugly Truths About Being a Food Entrepreneur Chef Deb Culinary Business Coach

Don’t let the title of this blog post scare you, being a food entrepreneur is amazing and I would never trade it for a 9-5 job, but there are some ugly truths about it. Why am I sharing the ugly truths? After all, I am a coach, and aren’t I supposed to motivate and inspire […]

Read More

Mother’s Day Promotional Ideas for Chefs

April 28, 2017
Mother's Day Promotional Ideas for Chefs Chef Deb Culinary Business Coach

Mother’s Day is always a holiday that I try to take advantage of as a chef. Why? Because the majority of my clients are female and many of them are moms. In fact, I just recently had a new personal chef client who is a busy mother of 6 and her husband has a demanding […]

Read More

3 Essential Tasks You Should Hire Someone Else For

April 21, 2017
3 Essential Tasks You Should Hire Someone Else For Chef Deb Culinary Business Coach

Hiring has been on my mind lately as I am currently reorganizing and structuring my team. I am even looking to hire an intern for the summer to help take some things off the plate of my marketing manager. Hence, why I thought it would be relevant to share some tasks that I think you […]

Read More

What to Do When People Ask for Discounts

April 14, 2017
What to Do When People Ask for Discounts Chef Deb Culinary Business Coaching

  I recently came across an article on Entrepreneur written by Jurgen Appelo that reminded me what to do when potential clients ask for discounts on my services. We all have been there. We really want to get a lead set up with a service, they have been sitting on the fence about it and then […]

Read More

Tips for Creating a Business Card People Will Actually Keep

April 5, 2017
How to Create a Business Card that People Will Actually Keep Chef Deb Culinary Business Coaching

Although we are moving more and more into a paperless age, a business card is still a main staple of any business. While every business owner has one, almost every business card I see is “blah.” Do you remember the last time you were handed a business card? I bet you threw it in the […]

Read More