Chef Deb

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Job Sites I’ve Used & the Best Way I Find Kitchen Staff

September 21, 2018
Job Sites & The Best Way I Find Kitchen Staff Chef Deb Culinary Business Coach

As I’m sure you’re painfully aware, it’s hard to find good kitchen staff. As your company grows, the need to hire more sous chefs, cooks, dish washers and other staff becomes more apparent. You’ve worked so hard to be at a point where you can afford to hire the staff, but to your disappointment you […]

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How to Start Conversations in Your Marketing

August 23, 2018
Ways to Start Conversations with Your Marketing Chef Deb Culinary Business Coach

Do you know the power that a simple conversation can have on your business? Probably more than you think. Marketers are acknowledging that we have started to automate too much – whether it’s automating emails or mindlessly scheduling pictures on Facebook and Instagram and collecting “likes.” The bottom line is, is that no one likes […]

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Everything You Need to Know About IGTV

August 10, 2018

To celebrate 1 billion users, Instagram launched a stand-alone video platform in June called IGTV.  This platform/feature allows you to post longer videos that don’t disappear after 24 hours like Instagram stories do. I know what you’re thinking. “I barely post on Instagram and IG stories, now I have to worry about ANOTHER platform?!” While […]

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Case Study: Boba Guys and the Importance of Your Company Mission

July 13, 2018
Case Study: Boba Guys and the Importance of Your Company Mission

Have you ever wondered if your customers actually care about your company mission? Better yet, does communicating your mission actually lead to more sales? For Boba Guys – one of the most successful boba stores in the U.S. – that’s been the case. For many of us, we think that simply having a great food […]

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How to Add Emojis to Your Subject Lines

July 6, 2018
How to Add Emojis to Your Subject Lines Chef Deb Culinary Business Coaching

Have you seen that your inbox is full of emails with emojis in the subject lines? Recently, this strategy has been used by companies big and small. Why? Because it works. I’m guessing if you’re like most people, the emails that catch your eye in that long stream of junk mail, are the ones with […]

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A Cool Exercise for Putting More Creativity into Your Business

June 29, 2018
A Cool Exercise for Putting More Creativity into Your Business Chef Deb Culinary Business Coach

I recently met with a high-profile business coach for a one-day strategy session in Arizona (coaches have coaches too you know!). We discussed several ways that I could put more creativity and original thought into my business. There were lots of great suggestions and exercises we did, but there was one cool exercise that was […]

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10 Inspiring Life Lessons from Chef Anthony Bourdain

June 8, 2018
10 Inspiring Life Lessons from Anthony Bourdain Chef Deb Culinary Business Coach

The culinary world lost a legend today – Chef Anthony Bourdain. It’s always heartbreaking to hear about the death of someone who inspired so many and had such talent. My heart goes out to his friends and family and all of the chefs (including myself) who looked up to him in many ways. One of […]

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Baby Boomers Want These Types of Snacks

June 4, 2018
Baby Booms Wants These Types of Snacks Chef Deb Culinary Business Coach

If you have been following the culinary trends this year, you’ve probably noticed that snacks are in high demand. What some of you might not know, is that baby boomers want them too, not just millennials! Ms. Lyons Wyatt, executive vice-president of thought leadership at I.R.I., says that “On average consumers are snacking over 2.5 […]

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6 Tricks for Presenting Your Prices in an Appealing Way

April 20, 2018
6 Tricks for Presenting Your Pricing in an Appealing Way Chef Deb

Presenting your prices can be a little intimidating when you offer a high-end chef service. Will people really play THAT much for a custom meal and boutique catering?  You know you’re services are worth it, but will they see the value in it? Some other questions you might ask yourself is “Should I put the […]

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This Simple Marketing Mistake Could Cost You A Lot

April 13, 2018
This Marketing Mistake Could Cost You Chef Deb Culinary Business Coach

  I have made marketing mistake after marketing mistake. I’m sure you have too! We spend all this money only to be scratching our heads wondering if it’s really working or not. Before I get into the content of this blog post, I just want to say that it’s been way too long since I […]

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Why 2018 Could Be Your Best Year in Business

January 5, 2018
Why 2018 Will Be Your Best Year in Business Chef Deb Culinary Business Coach

I’m no fortune teller, but I predict that 2018 will be your best year yet. Why? Because you get what you put into it. As my coaching clients are feeling a lot of hope and excitement for the new year, I have also reminded them that this year is as incredible as they choose to […]

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How to Get More Online Reviews and Increase Social Proof

October 6, 2017
How You Can Get More Online Reviews for Your Culinary Business and Increase Social Proof Chef Deb Culinary Business Coach

Reviews. Every business needs them. They will be one of the most valuable things you can use in your marketing. Why? A study showed that 68% of women and 66% of men consult online reviews and 72% of consumers say they trust online reviews as much as personal recommendations. That is saying a lot! Clearly, […]

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How I Turn Prospects into Clients on a Sales Call

September 29, 2017
How to Turn Prospects into Clients Over the Phone Chef Deb Culinary Business Coach

A new contact form came through on your website, someone is interested in your culinary services! Getting a new prospect is always such an amazing feeling. It validates why you are in business. While you love getting a new prospect, maybe you don’t love the thought of having to jump on the phone and really […]

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7 Awesome Newsletter Opt-ins That Are Worth Copying

August 25, 2017
7 Awesome Newsletter Opt-Ins That Are Worth Copying Chef Deb Culinary Business Coach

I love drawing my inspiration from others, especially when it comes to newsletter opt-ins on my website. These days, you have to get really creative in order to get people to give you their email address and information. No one likes spam. That’s why it’s so important for you as a culinary business owner to […]

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7 Signs It’s Time to Hire a Culinary Business Coach

August 11, 2017
7 Signs It's Time to Hire a Culinary Business Coach Chef Deb

As independent business owners, it’s easy to think we got it all figured out and under control. The truth? We really don’t. When I started my first personal chef business nearly 15 years ago, I had no clue what I was doing. I had gone to culinary school and felt confident in my culinary abilities […]

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Should You Be Worried about Big Meal Delivery Companies?

August 4, 2017
Should You Be Worried About Big Meal Delivery Companies? Chef Deb Culinary Business Coach

This blog post is probably long over due, because meal delivery companies have now been popping up everywhere for the last year or so. So it’s about time to address the elephant in the room – should personal chefs and those who own small, local meal delivery companies be worried about these big companies? After […]

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5 Questions to Ask Yourself When Your Client Load is Low

July 28, 2017
5 Questions to Ask Yourself When Your Client Load is Low Chef Deb Culinary Business Coach and Commercial Kitchen Consulting

All businesses, including culinary businesses go through periods when numbers are a bit lower than they were last month or maybe even a few months before. Business fluctuates for many reasons depending on consumer buying behavior, the time of year, competition etc. There are many factors, but I find that for most chefs their numbers […]

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How to Source Funds for Your Culinary Business on Kickstarter

July 21, 2017
How to Source Funds for Your Culinary Business on Kickstarter Chef Deb Culinary Business Coach

Have you heard of Kickstarter? If not, I’m glad you are reading this blog post because it can be a great resource to help you fund some of your food projects as a culinary business owner! Kickstarter is an international platform that uses crowd sourcing to help fund a variety of creative projects in a certain […]

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This 5-Second Rule Can Help You Finally Get Stuff Done

July 14, 2017
This 5-Second Rule Can Help You Finally Get Stuff Done Chef Deb Culinary Business Coach

How could a 5-second rule change your culinary business? In a big way, actually. No, I’m not talking about the 5-second rule that if you drop food on the floor it’s still safe to eat (is it really though?). I’m talking about the 5-second rule that Mel Robbins, a commentator on CNN and a life coach and […]

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Safety 101 for Personal Chefs

July 7, 2017
Meal Delivery Safety 101 for Personal Chefs Chef Deb Culinary Business Coach

The subject of safety in our clients’ homes often comes up on coaching calls with other chefs–mainly female chefs. Some of you have possibly never thought about this, but for others it is often a concern. I know that I have felt uneasy at times going to a client’s home in an unfamiliar neighborhood. This […]

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