I love drawing my inspiration from others, especially when it comes to newsletter opt-ins on my website. These days, you have to get really creative in order to get people to give you their email address and information. No one likes spam. That’s why it’s so important for you as a culinary business owner to get your opt-in just right. Simply asking people to sign up for your newsletter is not good enough anymore.
If you want people to sign up for your email list, you have to communicate what’s in it for them. It has to be appealing and too good to pass up. Why is getting email sign ups so critical? The reason why is simple – it’s a way for you to further market your services and hopefully convert them into a client. It’s the first step in the sales funnel.
There are a lot of different ways you can do your opt-in on your website. You can have a pop-up, a section in the top right hand corner or in the footer of your website that also prompts people to sign up. Pop-ups are known to be more effective but I don’t think it would hurt to have multiple places on your website for an opt-in and different opt-ins too.
I did some research and came across a lot of opt-ins that I found inspirational and showcased the different ways you can approach it that I thought might be useful for you!
1) Offer a Discount
This might seem rather obvious, but I see very few chefs do this kind of opt-in. Of course, you need to only offer a discount that won’t make you lose a ton of money but will make people want to sign up. It could even be a free dessert with your first meal service or something that you add to their service versus a discount. This is a great opt-in because you are almost guaranteed to get a lot of new sign ups, because who doesn’t want a discount?!
2) Sell an “After” or Result
Everyone knows that when it comes to marketing, sending the end result is one of the most effective ways to get people to buy into something – in this case the newsletter.What I love about this opt-in is that she is speaking to something we all want, so it almost makes it irresistible or at least intrigued! The focus is on “what’s in it for me?” and that’s what makes this opt-in a knock out!
3) Offer a Free Consultation
If you are a personal or private chef who offers nutritional consultations or consultations of any kind, offering a free one is almost a sure way of getting more people signing up for your newsletter! People can’t resist free, especially if it means time with an expert like you.
4) Tell Them About All the Good Things They Will Receive
This is a very simple approach to a newsletter opt-in but I like it because it reminds people that those on their email list get access to good things! What I like even more is that they specifically list what those good things are such as special sales, new arrivals, exclusive finds, etc. Even though this is straightforward and basic, it makes people want to feel apart of that group of people who get good things sent to their inbox.
5) Have Them Take a Free Assessment/Quiz
It seems like assessments or quizzes have withstood the test of time – people love taking quizzes and finding out more about themselves or in this case their business. Doing an opt-in that is a quiz might take a develop or a more complicated plugin, but it would be a fun way for people to op-tin and for you to already know a lot about your prospective client!
6) Cut to the Chase
This is a cheeky opt-in and I like how they are honest and upfront about people not wanting to sign up for yet another newsletter. They are open about telling you that they will not send a lot of email to you, but only things that are relevant to them.
7) Emphasize Convenience
I couldn’t share opt-in examples without including one about food! At first glance this opt-in might not look any different than the ones you’ve seen, but I like how it emphasizes convenience. They make it clear in the headline that you will get the best recipes and cooking tips delivered RIGHT TO YOU. In today’s convenience driven world, I think that is a great thing to mention. It might appeal to people since they’d rather get it delivered in their inbox versus searching Pinterest for hours for the perfect recipe.
Hopefully these examples inspire you to do something more with your own opt-in! The more people you can get opted in to your list, the more potential clients you will have. Speaking of opt-ins, if you’d like to grab mine, you can get it here!