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How to Source Funds for Your Culinary Business on Kickstarter

July 21, 2017
How to Source Funds for Your Culinary Business on Kickstarter Chef Deb Culinary Business Coach

Have you heard of Kickstarter? If not, I’m glad you are reading this blog post because it can be a great resource to help you fund some of your food projects as a culinary business owner! Kickstarter is an international platform that uses crowd sourcing to help fund a variety of creative projects in a certain […]

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This 5-Second Rule Can Help You Finally Get Stuff Done

July 14, 2017
This 5-Second Rule Can Help You Finally Get Stuff Done Chef Deb Culinary Business Coach

How could a 5-second rule change your culinary business? In a big way, actually. No, I’m not talking about the 5-second rule that if you drop food on the floor it’s still safe to eat (is it really though?). I’m talking about the 5-second rule that Mel Robbins, a commentator on CNN and a life coach and […]

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Safety 101 for Personal Chefs

July 7, 2017
Meal Delivery Safety 101 for Personal Chefs Chef Deb Culinary Business Coach

The subject of safety in our clients’ homes often comes up on coaching calls with other chefs–mainly female chefs. Some of you have possibly never thought about this, but for others it is often a concern. I know that I have felt uneasy at times going to a client’s home in an unfamiliar neighborhood. This […]

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A Food Entrepreneur’s Experience Getting Her Products on Store Shelves

June 30, 2017
A Food Entrepreneur's Experience Getting Her Product on Store Shelves Chef Deb Culinary Business Coach

Every month for eChef Club, I have the opportunity to interview a successful food entrepreneur to help provide some knowledge and experience to the chefs in this monthly coaching program. Each entrepreneur I interview is different. Some are personal chefs, others are caterers or specialize in selling certain artisan food products like cheese, microgreens, etc. I have […]

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What are Archetypes and How Can They Help Your Brand?

June 23, 2017
What are Archetypes and How Can it Help Your Brand? Chef Deb Culinary Business Coach

Have you ever heard of archetypes? The concept has been around for awhile but it is starting to pop up again and you are seeing branding experts use them in their brand schools and training for their clients. Simply speaking, archetypes are basically personality types that define your brand’s personality type. Think of those personality quizzes […]

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5 Takeaways from my June Business Planning Workshop

June 16, 2017
5 Takeaways from My Business Planning Workshop Chef Deb

If you have been following me for awhile, you probably noticed that in January I held a two-day business planning workshop and this week I hosted another business planning workshop at my commercial kitchen and office in Fort Worth, TX. This event is designed for the chefs in my coaching programs, as an opportunity to meet […]

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Tips for Nailing Your Television Cooking Demo

June 2, 2017
Tips for Nailing Your Television Cooking Demo Chef Deb Culinary Business Coach

A cooking demo can be very intimidating. Bright lights beaming above your head, cameras staring at you from every angle, a teleprompter with words speeding down the screen and a ticking clock showing that you only have 30 seconds left for your cooking demo. There are a lot of reasons why chefs get some serious nerves […]

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How to Create an About Page that Rocks

May 18, 2017
How to Create an About Page that Rocks Chef Deb Culinary Business Coach

We’ve all read them – an about page on someone’s website. It’s one of those essential pages that you have to include, but it is often overlooked and sometimes a complete snooze fest! I’ve seen an about page that is so long I pretty much know that person’s whole life history by the end of […]

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9 Signs that You’ve Received an Email Scam

May 11, 2017
9 Signs that You've Receive an Email Scam Chef Deb Culinary Business Coach

Sadly, an email scam happens to chefs all too often. They are especially rampant during the holidays. Hopefully you are not one who has fallen prey to their deception, but sometimes an email scam is disguised so well it is easy to mistake them for a genuine prospect. Nothing is worse than getting your hopes […]

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The Ugly Truths About Being a Food Entrepreneur

May 5, 2017
The Ugly Truths About Being a Food Entrepreneur Chef Deb Culinary Business Coach

Don’t let the title of this blog post scare you, being a food entrepreneur is amazing and I would never trade it for a 9-5 job, but there are some ugly truths about it. Why am I sharing the ugly truths? After all, I am a coach, and aren’t I supposed to motivate and inspire […]

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Mother’s Day Promotional Ideas for Chefs

April 28, 2017
Mother's Day Promotional Ideas for Chefs Chef Deb Culinary Business Coach

Mother’s Day is always a holiday that I try to take advantage of as a chef. Why? Because the majority of my clients are female and many of them are moms. In fact, I just recently had a new personal chef client who is a busy mother of 6 and her husband has a demanding […]

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3 Essential Tasks You Should Hire Someone Else For

April 21, 2017
3 Essential Tasks You Should Hire Someone Else For Chef Deb Culinary Business Coach

Hiring has been on my mind lately as I am currently reorganizing and structuring my team. I am even looking to hire an intern for the summer to help take some things off the plate of my marketing manager. Hence, why I thought it would be relevant to share some tasks that I think you […]

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What to Do When People Ask for Discounts

April 14, 2017
What to Do When People Ask for Discounts Chef Deb Culinary Business Coaching

  I recently came across an article on Entrepreneur written by Jurgen Appelo that reminded me what to do when potential clients ask for discounts on my services. We all have been there. We really want to get a lead set up with a service, they have been sitting on the fence about it and then […]

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Tips for Creating a Business Card People Will Actually Keep

April 5, 2017
How to Create a Business Card that People Will Actually Keep Chef Deb Culinary Business Coaching

Although we are moving more and more into a paperless age, a business card is still a main staple of any business. While every business owner has one, almost every business card I see is “blah.” Do you remember the last time you were handed a business card? I bet you threw it in the […]

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Spring Cleaning Guide for Culinary Business Owners

March 31, 2017
Spring Cleaning Guide for Culinary Business Owners Chef Deb

It’s that time of year again where people are spring cleaning and getting rid of the clutter in their life and making room for some fresh, new possibilities. That means it’s time for you as a culinary business owner, to de-clutter some of the things in your own business. Funny enough, I just experienced one […]

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10 Ways to Use Upselling to Retain Clients and Make Them Happier

March 24, 2017
10 Ways to Use Upselling to Retain Clients and Make Them Happier Chef Deb Culinary Business Coach

Now that your amazing clients have referred other business to you, and you have made your way through the cycle to acquire new clients, how do you retain clients and make them happier? Better yet, how do you keep things fresh with them? You need to connect all the dots and offer them another service. If […]

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What You Can You Learn from Martha Stewart’s Road to Success

March 17, 2017
What We Can Learn from Martha Stewart's Road to Success Chef Deb Culinary Business Coach

I recently came across an article that briefly outlined the story of Martha Stewart and how she has successfully become a household name and built an empire around something she loves – everyday living. Whether you love her or hate her, there is no arguing that she has made a name for herself and has […]

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See How Your Culinary Business Stacks Up with this Worksheet

March 10, 2017
See How Your Culinary Business Stacks up with this Worksheet Chef Deb Culinary Business Coach

When you’re busy managing your team or cooking for clients, it’s not always easy to see the big picture. If you were to stand really close to a painting, you would only see patches of color, but if you take a step back you can see the whole picture and see it for what it truly […]

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5 Things to Ask Before Writing a Food Column for a Publication

March 3, 2017
3 Things to Ask Before Writing a Food Column for a Publication Chef Deb Culinary Business Coach

There’s no better feeling than seeing a beautiful picture of your food gracing the pages of your favorite magazine. I’ve been blessed with many opportunities to write for publications both in print and online and one that I wrote recently was about using uncommon vegetables in comfort food dishes. It was a fun food column […]

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How to Get Better Food Photos to Sell Your Service

February 24, 2017
How to Get Better Food Photos to Sell Your Service Chef Deb Culinary Business Coach

I was on the phone with one of my coaching clients the other day and she is getting ready to launch her updated brand. As we were looking at her website and figuring out what needed to change, we realized that she didn’t have enough professional photos of her food. How many of you can relate […]

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