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I have a lot of chefs who come to me asking for direction in creating their marketing materials – whether it’s a flyer, a brochure, a menu template or a letterhead. It seems like there is always one common issue with the materials they create. They lack consistency. Their flyer uses one type of font […]
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How many of you feel like you have no followers or engagement on your Instagram account? You hear about all of these success stories about people getting clients through Instagram but you can’t even get people to follow your page! Let alone like your posts that you spend hours on trying to find the perfect […]
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As a business coach, it always makes me incredibly happy when a chef increases their revenue. I have seen several chefs even double and almost triple their income within just the first six months of coaching. It’s exciting to see how surprised they are that they could even make that much! One reason why their income doubled […]
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How many of you would like to make money simply by showing up at tasting events? You might be thinking “No way! I hardly break even at these events because I have to sample so much food for free!” I totally get it. No culinary business owner likes to give their food away for free, but […]
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It’s that time of year again when it’s time to sit down, pull out a piece of paper and think of all of your new year’s resolutions and how you want to improve in 2017. Sadly, making new year’s resolutions starts out as an exciting thing for most people but then the luster and hopefulness quickly fades […]
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Have you ever heard of affirmations? An affirmation is something that you consciously or subconsciously think or say. When I learned to master this it truly changed my business. I know this may be a little far out there for some but stick with me and let me show you an example. Affirmations are powerful. […]
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An important factor in delivering great results to your clients is the effectiveness of your team. Many of my coaching clients prior to our mentoring, try to do all of the work themselves but like I’ve said before, a business cannot grow and thrive with just one person running it. I know that many of […]
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As the busy holiday season is in full swing for all of us culinary business owners, I am not able to answer all of my phone calls. Not a big surprise there. Needless to say, many clients and potential clients have to leave a voicemail instead. While a voicemail might seem like an insignificant thing, […]
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Can you believe that 2016 is already almost over? I know that many of my coaching clients (including myself) are swamped with the holidays right around the corner and the last thing you’re probably thinking about is next year, let alone next week. Even though you are probably ready to take a breather and sit […]
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There will come a time (probably several times) in your business when you make a huge mistake and will have to apologize to a client. You will drop the ball on a client, totally forget about something, or just completely screw up. Letting your client down is such a heartbreaking and scary experience. The best […]
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Facebook Live is such a great new feature that can really help boost engagement on your Facebook business page and create a relationship with your followers. I have yet to do a Facebook live on my personal chef page, but I have done a live Q & A video on a chef group page I’m […]
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Your business will skyrocket when you realize that it is all about relationships. One important relationship are joint ventures. If you’ve never done a join venture, it’s time! In today’s business world, you will gain more clients by who you know well and the connections you have with others. It is that simple. A join […]
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It seems like social media sometimes consumes a lot of our time. If you’re a business owner, it should definitely be a priority in your schedule, but I found a way to make social media posting even more pain free and not totally consume your day. One word – Hootsuite. Now, I want to mention that […]
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Do you know what the Latin word for “decide” means? It means “to cut off.” (hence the knife picture!) Successful business owners make decisions very quickly and they “cut off” excessive contemplation. My business coach once told me that there was a study done on multi-million dollar business owners, and each and every one of them […]
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The million dollar question seems to be “how do I stand out during the holiday season?” Food is a competitive industry enough but add the holidays on top of that and it seems like a recipe for failure! Even though the holidays can be an intimidating time for chefs, don’t let your fears give you […]
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There are lots of reasons why a culinary business might not be growing and keeping the same one or two clients that your business relies heavily on. Reasons ranging from lack of effective marketing, poor branding to lack of building connections within your community. The list goes on and on. There is one factor, however […]
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Over the years, I have spent little time and effort on my business Instagram because I assumed that most of my target market was just on Facebook. However, in the past year my marketing person has put a lot of effort into our Instagram page because it turns out that a good portion of our […]
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Have you ever stopped to think about the power of saying “no” in business? Have you ever had someone approach you and request a customized catering and they go on to list all of their requests and demands, tell you it’s for a 100 people and then make sure to tell you that they have […]
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There are a several questions you need to ask before hiring a web designer. Having owned five culinary businesses, I’ve had to hire a web designer on many different occasions. I’ve gone through a lot of websites updates and complete re-designs. Nearly all of the chefs in my upper level coaching programs have also gotten brand […]
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Just a couple of weeks ago, I announced the release of the new book I compiled called “Behind Their Brand: Chefs Edition Volume 1.” I’m excited to share that Volume 2 was just released today! I had so many chefs who wanted to be a part of this book and share their story that I […]
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