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How to Start Growing Your Email List

April 22, 2016
Build Your Email List Chef Deb Culinary Business Coach

If you guys are sick of me talking about emails and lists, then it means I’m doing my job! I really think it’s important to spend time on this topic. We’ve talked about the basics of email marketing and ways to improve your newsletters, but now I would like to discuss some ways you can […]

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5 Simple Ways to Improve Your Newsletter

April 15, 2016
Chef Deb Culinary Business Coaching Newsletters

Anyone who is everyone has a newsletter if they have a website. For years, this has been a classic email marketing strategy for not only building your email list but for providing a way to consistently engage with your audience. Sadly, most companies don’t put much effort into their newsletters and they are actually far from […]

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Are You Doing this with Your Email List?

April 7, 2016
Email Marketing Chef Deb Culinary Business Coach

In a recent blog post, I talked about the purpose and reason behind opt-ins. Going along with that, for the month of April, I will be discussing  list building because it is something that seems to be a struggle for many because it requires some time away from the kitchen and extra thought. I can tell […]

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Tax Deductibles for Your Food Business

March 31, 2016
Tax Deductions for Food Business Chef Deb Cantrell Culinary Business Coach

There’s no denying that tax season is a stressful time of year, especially for business owners like us. I reached out to the accountant who helps me with all of my finances and she has provided a great list of expenses to deduct from your taxes to ensure you get to keep more of your […]

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Use Pinterest Like a Pro

March 25, 2016
Use Pinterest for Business Chef Deb

Earlier this month, I made a blog post about 5 marketing strategies for your food business. One of the strategies I briefly mentioned was using Pinterest. First of all, there is something about social media that you should keep in mind. Social media is about developing long-term relationships with your clients and potential clients. It’s […]

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Opt-ins: Are You Doing Them Right?

March 18, 2016
Chef Deb Op tin

You’ve probably heard the word “opt-in” a lot, especially if you’re in one of my mentoring programs. Opt-ins are an important part of your marketing strategy, but sadly they get often get looked over or little time is spent developing a good one. Here’s a simple rule: if you have a website, you should have […]

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How Your Mindset is Hurting Your Revenue

March 12, 2016

I just wrapped up my biannual two-day mastermind where chefs in my Master and Private Chef Programs get access to this exclusive event in my commercial kitchen in  Fort Worth, Texas. Day one is full of mastermind, where I lead a discuss where each of the chefs discuss their business in depth, their goals, problems, […]

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5 Marketing Strategies for Your Food Business

March 5, 2016
Marketing Strategy for Food Business

Perhaps our greatest struggle as chefs who run their own food business, is marketing it. After all, we didn’t go to school for marketing! Marketing is getting more competitive as the market place becomes louder. There is so much noise and several other food businesses battling for consumers’ attention. Consequently, it becomes overwhelming and you […]

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Your Questions About Blogging Answered!

February 26, 2016
Chef Nikki The Intuition Kitchen Blog

It seems a little funny and ironic that I am writing a blog post about blogging, but clearly it’s a great way to reach your audience! I I just hosted my webinar “Blogging Made Easy” with Chef NIkki Croes from The Intuition Kitchen, which was a great success thanks to everyone! I wanted to share some of […]

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How Market Research Can Save Your Business

February 19, 2016
Market Research

As my marketing team and I are putting together our marketing plan for this year, we have done some research on the meal delivery food market and it has opened our eyes to the growing trend of meals being delivered and the growing trend toward doing all things on mobile devices. Have you sat down […]

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10 Ways to Increase Your Creativity Today

February 12, 2016
Creativity

As chefs, we are creative when it comes to planning menus, adding fancy garnishes and presenting our food. But not all of us are creative in the sense of coming up with new ideas for our business or new ways to market ourselves. Creativity might come more easily to some people, but I want to […]

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What We Can Learn from the Super Bowl

February 5, 2016
Super Bowl Commercial

You might not be a football fan, but the Super Bowl is something to pay attention to as a business owner. You might be thinking, “Deb, I’m not following you.”  I’m not just saying this because I’m from Texas and Texans love football, but there are some lessons to learn from the Super Bowl…or at least […]

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Brand Promise + Webinar Recording

January 29, 2016
Webinar Recording

Yesterday, I held my first webinar of the year: “Create a Business and Revenue You Love in 2016.” I want to say thank you to everyone who attended, it was an incredible turn out! I loved being able to answer some of your questions and learn a little bit about each of you and where […]

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Word-of-Mouth Marketing: Does it Really Work?

January 22, 2016
Word of Mouth Infographic

One marketing strategy that I think many of us forget when it comes to getting more clients, is word of mouth. To some of you it might seem “old-fashioned” or a thing of the past.  But recently I picked up a copy of “Word of Mouth Marketing: How Smart Companies Get People Talking” by Andy Sernovitz and I […]

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Part 2: Do You Have Your “Ass”ets Covered?

January 15, 2016
computer security

Last week I discussed the importance of using an updated operating system so that your computer will not be as prone to viruses and who I call the “bad guys.” Today, I want to share four other ways to keep your assets secure: Use an antivirus program (including Mac users!)- Every computer, tablet, and mobile device are […]

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Part 1: Do You Have Your “Ass”ets Covered?

January 8, 2016
Security

You’ve finally organized all of your important files and data for the new year. Are they secure? Security is something that we don’t often think about as chefs. Thankfully, my husband owns an IT Security (The Oxman Group) so I have learned a few things from him! You’ve invested a lot of money into your business […]

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Finding Support in 2016

December 31, 2015
Finding Support in 2016

Happy New Year!! Today marks a completely new slate where your culinary business can be anything you want it to be. You have a whole 365 days ahead of you to grow your business in a bigger way than you did this year. Isn’t that an amazing feeling? Maybe this is your year to gain more […]

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How to Get Your Business Ready for the New Year!

December 17, 2015
organized for new year

I’ve been focusing a lot on goal setting and planning for the new year. If you’ve been wanting to get your business more organized, now is the perfect time so you can start the new year off right! Here are some tips to get you started: Organize Your Files- whether these be digital files or physical […]

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Hot New Culinary Trends of 2016

December 11, 2015
Hot Food Trends 2016

As 2015 wraps up, it’s a good idea to start planning for next year and all of the changes and improvements that come with that. As you plan for future success, keep in mind these top 20 culinary trends that have been predicted for 2016! Why should you care about these trends? Because this is market […]

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5 of the Best Photo Sites for Chefs

December 4, 2015
Picture Pantry

I notice a common theme among chefs that I mentor. They tend to lack high quality photos of their food on their website, social media, etc. This is a shame considering that people eat with their eyes first. After all, as chefs our sole focus is food, so shouldn’t we have amazing pictures of that […]

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