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I notice a common theme among chefs that I mentor. They tend to lack high quality photos of their food on their website, social media, etc. This is a shame considering that people eat with their eyes first. After all, as chefs our sole focus is food, so shouldn’t we have amazing pictures of that […]
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I hope you all had a great Thanksgiving full of great food and time with family! Being that it’s the season of gratitude, I wanted to take a moment and talk about the power of having gratitude in business. Gratitude is not typically viewed as a fundamental foundation for running a business, but it can […]
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I know many of you (if not all) are members of the USPCA and they recently emailed members about Small Business Saturday. I think it is such an important marketing event to take advantage of that I thought I’d repost their links to help make sure that you don’t let this chance for your culinary […]
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Do you have your own board of directors? A board of directors is imperative to helping you reach your goals in your business. This is not anyone that you pay or someone on your staff. Surprised? Let me explain. This is a group of people that hold you accountable for your goals and dreams and […]
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Competition. Chefs are all about competition. Just watch an episode of “Top Chef” or “Iron Chef of America.” It can be brutal! As chefs, we take pride in our cooking and skills in the kitchen. So naturally, it can be a little intimidating when you find other chefs popping up in your area with similar […]
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Currently, my website is getting a makeover and so I thought it would be an appropriate time to share some tips on improving your website! The best thing you can do is look at other websites and see what elements make them great and not so great. This is why I wanted to show you […]
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“The purpose of a business is to create a customer who creates more customers.”- Shiv Singh This quote really speaks to the value that just one customer has. Perhaps right now you only have one or two regular clients, but imagine how much that can grow if they have a good experience with you. A […]
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Have you ever asked yourself “Where did all of my client’s go?” Maybe you are one of those rare personal chefs that has never had this problem. We become so involved with working in our business that we forget to work on our business. Or maybe you do both but just can’t figure out how […]
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Since chefs respond well to food (am I right?) I thought I would provide an analogy that might be useful to you. In my upcoming book “So You’re a Chef Now What? Managing Your Business, Your Money and Reputation” I talk about three phases of business. I want you think of it as a three-course […]
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Time is money. You have talents and abilities that are valuable so don’t let time get away from you during the day! Time is the most precious commodity and you can’t get it back when it’s lost. So today I’d like to share you with some tips that I share in my upcoming book “Behind […]
Read MoreEach of you has a unique culinary approach to your business. That’s what sets you apart and makes you special. When you find a unique angle from which to sell your services and build a name for yourself that is when your business can blossom! As you’re growing your business, it’s important to step back […]
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We all know by now that trying to run your company completely alone is almost impossible, especially if you want to grow or realize any sufficient income. Besides calling in other chefs to help, servers, your accountant and other people to help in your business,what about the other needs? The other needs can include changes […]
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The path to truly becoming successful is to invest in your gifts. Your gifts are your offerings in your business. The path of any business looks like this or what is called “The Big Idea”: Start a business Create a new product or service Create passive revenue Up level your business Expand your mark on […]
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