I recently came across an article that briefly outlined the story of Martha Stewart and how she has successfully become a household name and built an empire around something she loves – everyday living. Whether you love her or hate her, there is no arguing that she has made a name for herself and has certainly worked hard to get where she is today.
Since we are all entrepreneurs and on our own road to success, I thought I’d share some of the interesting things that Martha shared in this article and some key takeaways for you as a culinary business owner.
One of the key things that Martha attributes to her success is her hunger for knowledge and constantly educating herself on various things whether it be gardening, cooking or quilling. She attended Bernard College in New York where she majored in history and architectural history. After graduating college she got a job on Wall Street where she learned a great deal about what it takes to start a meaningful, real business.
Once she left Wall Street, she discovered her true passion for creating, building and coming up with new ideas. Soon after leaving her job, she started a catering company and less than a decade later she published her best-selling book “Entertaining” in 1990. That was just the start of her success. Martha shares, “I have always considered myself a teacher, and I firmly believe that I had to learn in order to teach. If I was to teach the art of quilling, for example, I researched the subject thoroughly. I apply this same rigor to everything I do.” She is never content with the status quo, she always wanted to come up with some new idea.
What can you learn from her intense desire to learn and actively push herself? That we should all constantly be refining and learning more about the craft of culinary. When we graduate culinary school, our learning doesn’t just stop there. Take the time to educate yourself in business topics and in culinary. The more you invest time in getting better at what you do, the more value you can offer people.
Martha Stewart didn’t just stop at her catering company or book, she later went on to have her own Martha Stewart Living TV show in 1993 and her own magazine, lifestyle brand, cafe, baking show and so much more. She clearly was a woman full of ideas who made them happen!
I think another valuable thing we can learn from her, is that she genuinely cared about her audience and teaching people how to make their everyday living better. “I get the greatest satisfaction when I hear that someone has learned a simple “good thing” from me, or a more complex procedure, such as how to plant a shade garden or rewire an antique lamp, shares Martha Stewart.”
People also sometimes refer to her as a “late bloomer” which I think is actually quite inspiring. Many of us have chosen culinary as a second career and are just now starting to build a life we love. Martha clearly shows us that it’s never too late to experience success.
Here are some of her tips for entrepreneurial success that she shared in the article:
- Build your success on something you love.
- Focus your attention on basic things that people need and want.
- Create a business plan that allows you to stay true to your big idea and focus on the details. Then be flexible to change as it grows.
- Teach so you can learn.
- Use smart, cost-effective promotional techniques.
- Strive for quality in every decision, every day.
- Build an A-team.
- So the pie isn’t perfect? Cut it into wedges.
- Take risks, not chances.
- Make it beautiful.