Currently, my website is getting a makeover and so I thought it would be an appropriate time to share some tips on improving your website!
The best thing you can do is look at other websites and see what elements make them great and not so great.
This is why I wanted to show you the difference between my current website and my new one that is getting worked on. I won’t get too much into detail here about what makes my new website better than the old one (I think it’s pretty obvious) but the most important element is that my new website is more imagery driven, it’s not too busy looking, and it just is pleasing to the eye since it has a simple color scheme!
In today’s technology driven fast pace world websites only last about 3 years before the platform has to be changed completely. If you have not updated your website within the last few months and more so the last few years the search engines can not find you. Why have a website that does not convert. That is like building an island and expecting people to find you and you did not give them the address.
To really stay current and searchable, your website needs to change minimally weekly if not daily. What do I mean by change? Here are just a few things:
- Update your cooking class schedule. People want to know that your website is regularly updated or else what is the point in visiting your website? Make sure you keep it current so people are more likely to go to your events.
- Update your blog at least weekly. If you don’t have a blog, think about getting one because search engines will rank you higher with a blog. If you start a blog, have a particular day and time that you post every week. The key here is being consistent. The most important thing to make sure, is having quality content, share recipes, beautiful photos of your food and other things. You have a wealth of knowledge and people would like to learn from you.
- Update your “events” page. Update your events page with places you have spoken or where you will be catering next.Clients will be coming to your site to look for these events and they don’t want to see old information. You will loose credibility because it looks as if you don’t care enough to update your website.
- Create “landing pages.” Landing pages can be made as temporary event landing pages, special offers/services and more. You can use the links to these landing pages and share them on social media, emails, etc. for your potential clients to find more information about a particular service you offer. It is easier to send potential customers to a page instead of a whole website.
Update social media buttons. Your web person can help you with this to make sure all of your social media icons link people directly where they should.
- Shoot short 30 seconds videos. During your cook day shoot a video of you cooking or one of your chefs cooking in the kitchen for a particular recipe or message about a service that needs to be shared with your audience. Videos have shown to improve website views because people would rather watch videos than read a bunch of text.
- Change your opt-in. Your opt-in can have immense potential to increase your business! Make sure you have a really great one, whether it’s a popup or a permanent part of your website. This is when you can offer your expertise and offer a free healthy cooking recipe guide or gluten-free eating guide. Something that will draw people to your website and want to learn more.It also allows you to capture information like names and emails from people who visit your site and then you can start email marketing to them and you might have a potential new customer! Change your opt-ins every 3-6 months and see how successful it is. If one opt-in isn’t doing so well it’s time for a new one!
If you have not taken a serious look at your website lately. Make it your priority because your website is most people’s first impression of you and your business. It will greatly determine if people decide to do business with you or not.
A great exercise is to pull up your website, close your eyes and then open your eyes. What do you see? Do you see too many colors, too much copy or too plain.
My advice here, is to invest the money in a good web designer who will make you a beautiful website, it’s absolutely 100% worth every penny!