I’m Guessing You’re Over Cookie Cutter Marketing Too...

I got sick of seeing culinary business owners get screwed over by marketing agencies or freelancers.

You know, the kind who promise a lot of results, but only offer cookie cutter approaches that don’t do much for your business?

Vague reports (or no reports at all!) that don’t really tell you a lot about what they did with your marketing budget?

I’m sure there are plenty of good marketers out there, but they must be few and far between…because for years I tried to find the best ones to refer clients to and they always fell short in some way or just didn’t “get it.”

Our Marketing Philosophy

We base our marketing strategies and tactics after things that we have seen work for dozens of culinary business owners. We don’t just throw spaghetti to a wall and hope it sticks (although that can be fun!).

That doesn’t mean that we have the magic silver bullet either. If there’s one thing our marketing team has learned through their collective experience, it’s that marketing is a lot of experimentation too.

We can only do our best work based on the knowledge we have, but at the end of the day we look at the data and tweek and adjust as needed. We’ll never keep doing something that is not helping your brand.

Most importantly, we believe in personalized and customized marketing services that help you reach your business goals.

With everything we do, there is a purpose and a plan.

Time to Stop Getting Screwed Over by Agencies or Freelancers

One of the biggest issues I noticed was that none of them personalized their marketing to their clients’ local area and or put much thought or care into the brand they were marketing for.

*Enter our In-House Culinary Business Marketing Team*

That’s when I decided to build my own in-house culinary business marketing team – a team that understands the culinary world and with me at the helm offering insights as needed.

Not only do they understand the food world, but this team that I’ve built is willing to put the love and dedication into every project. We hold ourselves to a high standard, because we know you expect more out of your marketing too.

Meet the Culinary Marketing Team

Candice Andersen

Marketing Director

Our veteran on the team, Candice has led my marketing strategy for 5 years now. With a background in Public Relations, she helped build the brand and reputation of Savor, my 6-figure meal delivery company.

She has helped many of my coaching clients get media coverage, book TV segments, uplevel their marketing materials, improve their websites, put together marketing plans and more.

When she’s not teaching marketing to this community or leading team projects, Candice is baking up a fresh batch of her famous chocolate chip cookies!

You can also catch her going on walks with her toddler son and goldendoodle, having fun with graphic design, and planning her family’s next getaway!

Heather Sanders

Client Account Manager & Digital Strategist

Heather has worked in web and graphic design, copywriting and ghost blogging, and digital marketing for over 20 years.

She began working with food bloggers in 2007 when she met and designed an award-winning website for Ree Drummond of The Pioneer Woman. Heather also served as Creative Director for TastyKitchen.com and has worked with many online culinary businesses of all sizes.

When she’s not working on client projects, Heather unplugs and enjoys the great outdoors – hiking, kayaking, and camping.

 

Heather Sanders Headshot Sharpen Culinary Marketing
Kelly Agauyo Headshot Sharpen Culinary Marketing

Kelly Agauyo

Social Media Strategist

Kelly is passionate about all things social media strategy.

She has experience managing the creative content and growing the platforms of brands like Wondery and Uno Tea House. She even helped Uno Tea House grow their Instagram platform by over 830%.

She loves to nerd out over social analytics and come up with strategies that speak to the data she finds.

When Kelly’s not immersed in her favorite social media platforms, she enjoys running, finding new places to eat with friends (sushi and pho are her favorite!), traveling and hanging out with her niece.

Ready to Get Started?

Our Marketing Services Include:

  • A Monthly  Marketing Package

Our team offers a monthly marketing package that includes custom social media posts, emails, and blogs to keep your brand top of mind. This service is best for those wanting consistent marketing done for your business. Ideally you already have a following built and this will help you continue to market to them and be at the forefront of their mind.

 

  • A La Carte Services

For those needing a bit more help with your marketing, our team offers a variety of marketing services in almost every area – including basic website design, web copy/editing, ad campaign set up, graphic design, email funnel creation, opt-ins, marketing plan creation, execution and more.