Although we are moving more and more into a paperless age, a business card is still a main staple of any business. While every business owner has one, almost every business card I see is “blah.” Do you remember the last time you were handed a business card? I bet you threw it in the trash or at least don’t remember what it looked like because you only looked at it once. That’s because most business cards aren’t memorable. Why is that? Because they are designed to look just like every other business card, leaving your prospect with no lasting impression. I want to help you change that today!
Before I jump into sharing my tips, I wanted to offer a disclaimer and mention that you have to be willing to spend a little more if you want your cards to stand out. For instance, I pay around $1 a card (yes, you heard that right) for my Moo cards. You might not need to spend that much, but for me it is completely worth it because it has a special finish and it feels nice in people’s hand, and guess what? They remember me because of it.
If you are feeling reluctant to invest in a great business card, keep in mind they are like a first impression. What does it say about your high-end culinary business if you hand someone a cheap looking card that is poorly designed?
Here are my tips on creating a business card that people will actually keep:
Use a special finish – While most business cards just have an all-too familiar paper feel, there are actually a lot of other options out there. People will remember a business card that feels different than the others. You can get foil blocking, UV coating (very glossy) metallic inks, embossed, textured, an even a matte “velvet” finish. Of course, this makes the business cards quite a bit more expensive, but if you’re trying to stand out this is a sure way to do so.
This card was designed by Supply
Die cut your card – Most standard cards are 3.5 x 2 rectangle cards, but you can get your cards specially “die cut” into different shapes, like squares, circles, letters, etc. The possibilities are endless!
These cards were designed by Behance
Include an image – What I see a lot of business owners forget to include on their cards is an image of themselves! For me, I remember faces better than I remember names. If they can associate a name with a face, I find this to be a good thing! So consider putting a headshot of you on there if you think it’s an important part of your business and especially if you are starting to establish yourself as a local celebrity.
These cards were designed by freelancer Matthew Carleton
Bold colors – Raise your hand if you always see the same old white business card? Why not have a black background, bright accents or other bold colors that are on “brand” with your business? Surely a card with a bold black background and white text is going to stand out vs. a white one with black text. I’m not saying that you should do this instead, but do what fits your brand and try to add some color where you can! It will catch the eye.
These cards were designed by Giulia Nardi
Keep the information simple – I really hate seeing business cards that are just crowded with text! You don’t have a lot of room on a business card, so it makes it even more critical to only put essential information on there. I just put my name, title in the company, number, email and website. That’s it! Of course, if you have a brick and mortar it’s probably a good idea to put your physical address on there too. If you have room, feel free to put your social media handles as well.
These cards were designed by graphic designer Olivia Notter
Hire a graphic designer – If design is not your talent then please hire a professional graphic designer to do it for you! Not only will you not have to deal with the headache, but you will end up being a lot happier with it because they understand design principles and they can create something cool! Find a freelancer on Upwork or feel free to ask me for recommendations. Whoever is designing your business card hopefully will design your other marketing material like your letterhead, menu templates, etc. so everything looks “on brand.”
More than anything, I hope these tips and pictures of others’ business cards, inspires you!